Allyson Ayers

Allyson Ayers is the Email Marketing Manager for CustomInk, the
leading online provider of custom apparel and accessories for groups
and communities. Allyson and her team use email to keep CustomInk “top
of mind and tip of tongue” with every audience. They strive to create
email communication that connects people to the CustomInk brand, from
making a great first impression with visitors to the site to
ultimately driving loyalty and referrals among repeat customers.

She started her career in 2003 with Panacea Consulting, Inc., quickly
learning the ins and outs of administration and Human Resources. In
2004, Allyson joined CustomInk as the first-ever “Team Development”
coordinator – doing everything from payroll and benefits to event
planning for the then 50-person company. As the company grew so did
Allyson’s responsibilities. At one point she oversaw all internal
communications and was  the ‘voice’ of CustomInk on Facebook. In 2011,
she joined the Email Marketing team to fully focus on building strong
relationships with customers, and has been leading the team since
2013.


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