As the Email Marketing Manger, Bethany Mulcahy develops the email
lifecycles across the B2C and B2B markets at WeddingWire, the leading
technology marketplace serving the $100 billion wedding industry.
Combining a mix of marketing strategy and technical execution, Bethany
architects the subscriber journey and sends dynamic and highly
customized emails. In 2015, Bethany won the Salesforce Surfboard Award
for Best Overall Customer Journey.