Leigh George

Leigh is the founder of freedom, a strategic branding and marketing un-agency wholly devoted to innovation. She recognizes that organizations are struggling to innovate and tackle important challenges because they are being held back by rigid approaches and old ways of thinking. Freedom uses innovative processes, tools and teams to help brands create new solutions to connect with people in our dynamic, digital world.

Partnering with brands large and small from start ups to global enterprises, from nonprofits and associations to commercial businesses, freedom’s engagements are based on collaboration because in the end collaboration is key to tackling the challenges that most need solving. 

This fall freedom was accepted into WeWork’s Mission Possible program for entrepreneurs. In November Leigh was profiled as part of WeWork’s “40 over 40” campaign celebrating midlife innovation and entrepreneurship. 

Before launching her own company, Leigh led branding and content marketing at a health non-profit and was VP in Ogilvy’s social@Ogilvy practice, where she led branding, digital and social strategy for public and private sector clients including Enroll America, FDA, the White House Historical Association and Five Guys. Prior to Ogilvy, Leigh led branding and digital strategy teams at several leading digital agencies in the DC area where she worked with a range of clients from start-ups like Parature (now owned by Microsoft) to associations including Biotechnology Industry Organization, consumer brands like Hershey and government agencies including the U.S. Department of Education. 

Leigh has a Ph.D. in branding history and theory – one of the few people in the country with that distinction. A recognized thought leader and regular speaker on branding and digital marketing, she has shared her insights and ideas at SXSW and the Girl Scouts National Convention among numerous other conferences and events around the country. 

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