Martha Patzer

Martha Patzer is a Principal with 270 Strategies, specializing in
digital communications, optimization, email programs, and fundraising.
Previously she served as deputy email director for the 2012 Obama for
America campaign and email director for the 2013 Presidential
Inaugural Committee. Business Insider recognized her in 2013 as one of
the “50 Hottest People in Online Politics” citing her work as one of
the “masterminds” behind the Obama campaign’s emails, “one of the most
talked-about aspects of the campaign.”

As deputy email director on President Obama’s re-election effort,
Martha co-led the team of writers and strategists that raised more
than half a billion dollars online and $490 million over email. She
managed email rapid response and designed test plans and program
optimization for digital fundraising. She also served as the program
manager for “Dinner with Barack” and “Dinner with Barack and Michelle”
grassroots fundraising contests, overseeing everything from winner
selection and handling, to event staging.

Since joining 270 in the spring of 2013, Martha has led engagements
and trainings with clients across the U.S. and globally, including
international governments and political parties, startups focused on
the sharing economy, the largest children’s hospital in the country,
federal and local candidates, and multiple national nonprofits. She’s
worked closely with Battleground Texas since early 2013 on its digital
fundraising.

Martha has more than a decade of professional communications
experience in politics, nonprofits, and traditional media. Prior to
the 2012 campaign, she worked with Organizing for America, the League
of Women Voters of the U.S., Kennedy Communications, the Women’s
Institute for a Secure Retirement, and the South Bend Tribune.

Martha is from Dayton, Ohio — the birthplace of aviation! — and lives
in the Logan Square neighborhood of Chicago. She graduated from the
University of Notre Dame, and thinks Kentucky should have been called
for a foul at the end there. Martha loves the Great Lakes; college,
professional, and intramural basketball; biking around Chicago very
slowly; and hanging out with her nephews.


Related Sessions

View full schedule