Rena Shapiro is the Vice President of Political & Advocacy for BuzzFeed. Rena is overseeing the advertising products, strategy, and the political footprint for BuzzFeed.
Rena brings over 13 years of expertise in online media, politics, and technology to BuzzFeed. She also oversees the creation of native political ads, created in conjunction with BuzzFeed’s product and branded video teams from BuzzFeed Motion Pictures.
Previous, Rena was the Political Advertising Director for Pandora. Rena created the company’s political advertising strategy as well as oversaw the east coast advertising team’s public affairs, issue advocacy, and corporate PR advertising campaigns. She has also served as the Director of Political, Issue Advocacy, & Public Affairs Accounts at AOL/Huffington Post Media Group where she worked closely with campaigns, issue advocacy groups, and public affairs clients to help them leverage AOL’s advertising tools, video platform, and social technology.
Rena launched her career in media and politics at Google Inc., where she is best known for creating the political advertising team in 2006. Eric Schmidt recognized Rena in 2009 as an Example of Innovation at Google for her vision and work in launching that team.
Rena obtained her MBA, cum laude, in Innovation & Entrepreneurship from Babson College. She received her B.A. in History from Barnard College of Columbia University also cum laude. A resident of South Orange, NJ, Rena loves Crossfit, her three kids, drinking wine, and reading the latest LOL and OMG columns from BuzzFeed.