Elizabeth Eadie began her career in Los Angeles working on digital and in-store advertising for Warner Bros Home Video and creative project management for Disney Consumer Products Global Branding and Stationery teams. After a cross-country move, Wellmade Design Company was founded in 2010 in Baltimore, Maryland. Elizabeth designed logos for start-ups, stationery for non-profits like the American Cancer Society and packaging for consumer products companies, such as Twentieth Century Fox. Elizabeth was also fortunate enough to work with such notable Maryland clients as John Hopkins University, McCormick & Company, and the Greater Baltimore Tech Council.
While in Baltimore, Elizabeth worked with a State Senator on his re-election digital strategy and was instantly enamored with political digital work. She decided to apply for an in-house position at the Democratic National Committee and soon became their creative director from 2013-2016. During her tenure at the DNC, Elizabeth used her technical and design skills to help the digital team raise more money online than it ever had. She led the team to focus on design-driven digital deliverables and developed visual styles that have since disseminated throughout the political landscape. In 2015, she stepped into a dual role of deputy digital director and had the opportunity to help lead the broader digital strategy through the early-presidential and primary season. In 2016, Elizabeth transitioned to the world of political ads by joining Bully Pulpit Interactive where she led creative for two years.
Elizabeth is taking on a limited number of consulting clients for the 2018 calendar year, offering strategic creative guidance, creative tech audits, and mentorship for creative staff.