Lucy Caldwell is the Chief Strategy Officer and Executive Vice President of Crowdskout, the CRM and data analytics platform that powers campaigns and advocacy. In this role, Caldwell oversees all customer-facing operations and strategy, as well as various company-wide growth initiatives. An expert in data-driven marketing and political messaging with more than a decade of experience, Caldwell has a proven track record of advancing causes through strategic planning and outreach. Caldwell has particular expertise in shifting public opinion through direct voter outreach and grasstops activation, including the passage of multi-state ballot initiatives and other issue campaigns in more than thirty states.
Caldwell frequently speaks and writes on the collision of technology and issue-campaigning and what this disruption means for today’s advocacy landscape. She is a graduate of Harvard College and lives in Washington, DC.