Mike brings over 20 years of strategy experience to Huge’s clients. Trained as both a business and a brand strategist, Mike has helped clients like Audi, The World Bank, Howard Hughes Medical Institute and Federal Student Aid understand the work their brands must do in order to drive success. He has published articles on ingredient brands, disruption in healthcare and the impact of the digital customer experience on the NFL’s ratings, and speaks regularly about brands in the era of political tribalism. Outside of work, Mike coaches youth soccer and is co-owner of an e-commerce business specializing in custom handbuilt bicycle wheels. Mike received his MBA from NYU and also has degrees from Colgate University and the University of British Columbia.