Selina McPherson runs marketing for Hatch Apps, an automated app development platform empowering businesses to launch their own software. At Hatch Apps, Selina is a full-stack marketer, managing digital channels, content marketing, events, pipeline development, and conversion metrics.
Selina launched her career at a brand consultancy in San Francisco, working with executive teams at behemoths like Coca Cola and Godiva. For the past 8 years, she has specialized in smaller ventures, working with founders to build scalable systems that drive sustainable, data-driven growth. Selina focuses on B2B marketing, content strategy and demand gen.